The Company group is aware of the following issues and is actively working towards addressing them in order to expand its future business development and stabilize its management base.
1. Strengthening of Revenue Base
The Company group has used the mobile gaming platform “mobcast” to provide high entertainment value mobile content, expanding its number of members and strengthening its revenue base.
The games developed and managed by the Company group provide members with an alternative to real human relationships, allowing them to enjoy a new form of community. Membership costs are also reduced in comparison to conventional-type games while allowing for a deeper enjoyment through communication with other members.
However, there are many companies who provide a similar service, creating a constant risk of members migrating to rival company games. Thus, this business structure is one of the factors in the uncertainty of the Company group’s growth. The Company group believes that, in order to achieve stable growth, it is essential to strengthen and stabilize our revenue base with a focus on game-related sales.
For this purpose, we believe that it is necessary to:
– Strengthen our planning and development capabilities in order to create a stable supply of game content
– Improve the visibility of the platform and the provided game content by expanding effective public relations and advertising activities
– Create a stronger membership base by enhancing services offered to members
– Build a system that continuously supplies a large number of content created by third-party developers
– Expand overseas
– Respond swiftly to changes and innovations made to devices that are relevant in the smartphone industry
Additionally, for the rapidly expanding native app game market, we believe it necessary to continue providing high-quality titles.
2. Strengthening Safety and Security of Website
The Company group recognizes that providing a service environment that members can use with a peace of mind contributes to building trust and hence developing the business. The Company group believes that, from the position of providing game content and message boards as a place of communication, it is necessary to continuously strengthen the safety and security of the website to provide members with a peace of mind. In addition to strengthening the safety of personal information and protecting intellectual property, we will continue to implement thorough checks of the Terms of Service, reinforcing site patrols, and other such measures to maintain security.
3. Strengthening the System
The Company group recognizes that, since all company business development occurs online, ensuring the stability of the system operation that is related to the services provided is an important management issue. For this reason, the Company group believes it is necessary to continually make prior investments in equipment in preparation for the development of new services and functions aimed at improving membership growth and satisfaction.
4. Strengthening the Organizational Structure
The Company group recognizes that, for each step towards future growth, securing talented personnel, constructing personnel systems that maximize the abilities of the workforce, and optimal organizational structure are crucial management issues. For this reason, we will build a personnel policy in line with our management philosophy, explore a monitoring system that can control the optimal personnel amount, introduce an evaluation system that matches the growth phase, introduce a human resource development system, and introduce a reward system. Additionally, in regards to the Company group’s organizational design, depending on our business and strategy, we will constantly seek the best design, increase the autonomy of the executives and employees, and aim to create a less hierarchical and more transparent organizational design.